Google Cache – Why You May Want To Avoid It

Sites will take extraordinary steps to get every possible page into Google to enhance their page rank. In the case of the Google cache, this tactic can sometimes come back to haunt sites, particularly sites selling products.

Google Cache

Google copies everything it can get its dirty little spider robot on. Google stores these copies in a cache. The cache is simply a copy of all previous web pages for the link in question. If you search for something on Google, each result returned for the search has a “cached” button at the end of the link. Click the “cached” link and you will see previous copy of the page. Often, what you see is an older version of the page.

If you sell products on your site, do you really want Google copying old pages and making them available? Put another way, do you really want customers to see the old prices of the products you are selling? Many sites change prices or information during the year as a reflection of selling cycles, etc. If your prices are at their high point in September, do you want customers clicking the cache link and seeing lower prices listed from July? Probably not.

Don’t Get Cached!

Keeping Google and other search engines from copying your pages is fairly simple. It requires a bit of meta tagging, but nothing difficult. The robots for all search engines relying on meta tags should stop copying your site. Lately, YahooSlurp has been acting odd, so make sure you keep an eye on it after it crawls your site.

To get rid of pages that have already been copied, you should just contact the search engine in question. They will usually delete the copies, but they aren’t particularly quick.

Adding pages to Google, Yahoo, MSN and any other search engine should be a definite goal for every site. Before storming down that road, just make sure you understand the consequences of old pages appearing in the cache.

6 More Tips For Raising Your Search Engine Rankings

Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.

1. Site Navigation

The navigation menu that appears on your website should include your page’s titles if possible. Also, your sites navigation should be consistent and on every page so that not only people may easily navigate your site, but search engine spiders as well.

2. Choose Less Popular Keywords

Don’t just use the most popular keyword phrases – the market is so competitive that you should be sure to include some special keywords relative to your website. This is especially true if you are just starting to market your site on the web.

3. Choose Related Links

Make sure that you don’t have a lot of irrelevant links on your site. The more closely the links on your site are related to your site, the better the chances of being ranked well in search engines.

4. Update Your Content

You need to periodically update the content of your website, even if it’s only a slight change. Search engine spiders give better rankings to sites that update content often.

5. Don't Oversubmit

You need to consider the fact that many search engines don’t like automatic submissions or multiple submissions. Therefore, submit only once and don't use a whole slew of submitting software.

6. Subscribe To and Read Search Engine Relevant News.

Always be on a look out for SEO news – staying up to date and using the latest techniques will help you stay one step ahead of your competitors.

When it comes to massive profitability, high search engine rankings can’t be beat. Keep on top of the game and you will be happy you did.

How to get a Website Indexed Fast

Get Indexed Fast

What does getting indexed mean?

The search engines keep a cache of every web page in their index.

In English, this means: The search engines make a copy of every web page they visit and put in their records… ummm, I think that’s what I mean.

When you use a search engine the results list relevant pages to your search, usually ten results per page.

Each result includes a live “link” to the page, and a “cache” or “snap-shot” of the page, recorded the last time the spider visited that page, at some time in the past.

If you wish to get a website indexed, first you must have a website… preferably a real one that you own, not a “free” website a’ la Geocities etc.

It only costs about $8 to register a domain name, and about $5 a month for cheap hosting, while $10 a month will get you very good quality hosting.

To get indexed fast, I recommend you start a blog on your site. This can be with any blog software, but I think that WordPress is the best…

If you get good quality hosting, it will include cPanel and Fantastico scripts. In fantastico scripts are about 50 scripts you can automatically install on your server with one click… and WordPress is one of them. The alternative is to manually install wordpress yourself.

Once you have built the basic barebones website (Main page, ½ a dozen content pages, and a sitemap linking them together, it’s time to get indexed in the search engines.

You can “submit” your site to the search engines if you wish, but that is too slow.

Here’s where the blog comes into play… post articles or messages to your blog on a daily basis, and don’t miss a day for the first few weeks at least. The posts must be interesting, and relevant to your site.

Configure your blog to automaticlly “ping” the blog directories every time you publish a new post.

Here’s what happens… Google, Yahoo, MSN and the other search engines are always looking for fresh content to serve up to their search visitors or clients, and one place they look for fresh content is in blogs. Search engines absolutely love blogs, because they are dynamic — updated on a regular basis by their owners – as apposed to normal website pages which largely remain static – unchanged for months on end.

If you update your blog every day by adding fresh articles or other content, the search engines will notice, and they will soon be visiting your blog every day like clockwork.

I include a link to my regular website pages by adding a link to either my homepage or sitemap, in the sidebar (menu) of my blog.

The second best thing Search Engines love after fresh content is “links”… they will literally die for links, and if they find a link anywhere that they’ve not seen before, they make a record of it, then follow to to where ever it may lead… and if the link they find is on your blog, youbetter make sure it leads to the sitemap of your website. Double check that it does, by clicking on it after you make
it.

Yahoo and MSN will list your website pages as soon as they visit them, and will usually index them within a few days. As soon as they are indexed, people can find them in search results.

And that’s how easy it is to get indexed fast.

Attack Smaller Searches To Get The Big Ones!

Searching online can not only be fun, but sometimes you need to be downright inventive.

For those of you who have been searching online for years now, you've probably adapted ways to find things quickly.

Unfortunately when it comes to promoting your site, nothing out there is classified as a quick fix. If people do say it's a quick fix, it probably has a major risk attached to it.

Your ultimate goal should be to receive some of those "Big" search terms online! For example, "Marketing Tips" or "Marketing" in general. The only way to ever come close to the Big Dogs is to start small. Increase the search term and decrease your competition.

Here's an example of this, let's use "Marketing". Wow, what a powerful search term, but someone has to get it, right?

As of today, June 1st, 2004, if you search for "Marketing" you will get 72,700,000 results found within Google. That's a tough one.

Going further, let's add "Marketing Tips", you get: 7,560,000 results found.

Going a little further now, let's add "Web Marketing Tips", you'll get around: 5,760,000 results found.

Let's go beyond that for our final search, let's add "Web Site Marketing Tips", you'll get: 4,940,000 results found.

Now take a good look at all those search terms, what do you see right in the middle??? You got it, that oh so powerful term called "Marketing"!

Are you starting to see the value of targeting larger search terms (Larger meaning more words attached to it) ? ? ?

Eventually as time goes on, once you've done your due-dilligence and worked hard at targeting these larger search terms, search engines will start to reward your site with much smaller and more difficult terms to acquire.

Another way to accomplish this is to target your local market 1st. Instead of targeting "Web Site Marketing Tips" as a whole, you can target "Marketing In Hamilton, Ontario".

By targeting the area you live in, you not only target your local market 1st, you set your site up for success in the future market, which ultimately is the rest of the world!

Let's just say I was to remove "Ontario" from that search term, how many cities are named "Hamilton" ??? Many more than you think!

So in conclusion:

Don't be afraid to work for your key phrases and set your web site up for success by targeting larger key phrases to increase your chances of better search engine placements. In the end, you'll receive what you've been after, more exposure for your enterprise!

I hope you enjoyed the article!

Read more of Martins articles online here:
http://www.smartads.info/newsletter

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